Aditya Singh is the co-founder of All In Capital, a pre-seed and seed fund he started in 2022 with Kushal Bhagia to back Indian founders at what he calls “Day Zero”. That’s the stage where there is often no product yet, only a founder, a problem, and a conviction. He comes to that role with something most early-stage investors don’t have: he has built a company himself and seen it acquired.
All In Capital’s first fund deployed around $11 million across 51 startups, and nearly half of them have gone on to raise follow-on rounds. The portfolio includes Giva, Seekho, NewMe, MasterChow, Wint Wealth, and PierSight Space, where All In Capital was the first backer. In 2025 the firm launched its second fund, with a target corpus of ₹200 crore and a further ₹100 crore greenshoe option, to back about 50 more companies over three years.
Today, Aditya is one of the most visible champions of what he calls “non-obvious founders”. These are entrepreneurs from tier 2 and tier 3 cities and unconventional backgrounds who rarely get a fair first meeting with investors. Through initiatives like Elevator Pitch, where founders share short video pitches on social media, and as a judge on Bharat Ke Super Founders, he is working to widen who gets to start up in India.
Background & Journey
Aditya did not come into venture capital through the usual IIT, IIM, or investment banking route. In 2012 he founded BookMyForex, India’s first online marketplace for foreign exchange and remittance, at a time when, as he puts it, there were only about eight to ten VCs in the country. BookMyForex was later acquired by MakeMyTrip, which made it one of the early Indian fintech exits.
Moving from founder to investor was not a straight line either. He offered to work for free, met VCs, and asked for honest feedback on how they thought. He then worked with Amazon’s startup team in Mumbai and became the founding principal at Stride Ventures, India’s venture debt fund, which he has described as “a rocket ship”. Alongside that, he made more than 50 angel investments of his own, which led him into building All In Capital.
That path, from founder, to operator inside a large platform, to investor, is why he talks about pre-seed investing as being closer to a coach or a therapist than a traditional VC. He knows what the founder’s side of the table feels like because he has sat there.
On Dilse Omni Talks
Aditya Singh recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored “What it really takes to back a founder at Day Zero, and why India’s next great startups may come from founders nobody is watching yet.”
