Why Does This Episode Matter?
Why Does This Episode Matter?
When we started DilSe Omni Talks, the idea was simple, create a space for real, honest conversations about what’s changing in marketing, technology, and brand building.
Because in today’s world, everyone is talking about “Omnichannel,” but very few are actually decoding how it works in the real world.
Omnichannel growth sounds simple on paper, connecting sales, marketing, and customer experience across touchpoints, but in reality, it’s a web of tech, analytics, AI, and human behavior that most brands are still trying to navigate.
And that’s exactly what this podcast is about, peeling back the layers, one story at a time.
When we started DilSe Omni Talks, the idea was simple, create a space for real, honest conversations about what’s changing in marketing, technology, and brand building.
Because in today’s world, everyone is talking about “Omnichannel,” but very few are actually decoding how it works in the real world.
Omnichannel growth sounds simple on paper, connecting sales, marketing, and customer experience across touchpoints, but in reality, it’s a web of tech, analytics, AI, and human behavior that most brands are still trying to navigate.
And that’s exactly what this podcast is about, peeling back the layers, one story at a time.
When we started DilSe Omni Talks, the idea was simple, create a space for real, honest conversations about what’s changing in marketing, technology, and brand building.
Because in today’s world, everyone is talking about “Omnichannel,” but very few are actually decoding how it works in the real world.
Omnichannel growth sounds simple on paper, connecting sales, marketing, and customer experience across touchpoints, but in reality, it’s a web of tech, analytics, AI, and human behavior that most brands are still trying to navigate.
And that’s exactly what this podcast is about, peeling back the layers, one story at a time.
Amit Tiwari
Top SEO specialist
Topic discussed
Topic discussed
For the very first episode of the Dilse Omni Podcast, Amit Tiwari, one of India’s top SEO educators, joins Saurabh Agrawal, CEO of DAiOM, to discuss how SEO, AI, data, and omnichannel thinking are reshaping brand growth.
For the very first episode of the Dilse Omni Podcast, Amit Tiwari, one of India’s top SEO educators, joins Saurabh Agrawal, CEO of DAiOM, to discuss how SEO, AI, data, and omnichannel thinking are reshaping brand growth.
Amit has worked with 100s of businesses, helped brands scale their organic presence, and has built one of the most trusted voices in SEO education with over 3 lakh+ YouTube followers.
Amit has worked with 100s of businesses, helped brands scale their organic presence, and has built one of the most trusted voices in SEO education with over 3 lakh+ YouTube followers.
Together, we dive deep into how AI, data, and omnichannel are reshaping the way brands grow.
Together, we dive deep into how AI, data, and omnichannel are reshaping the way brands grow.
SEO Is Not Dying, It’s Transforming
SEO Is Not Dying, It’s Transforming
One of the most common myths we hear today is, “SEO is dead.”
Amit breaks that myth beautifully.
SEO isn’t going anywhere, it’s just evolving.
With AI platforms like ChatGPT, Perplexity, and Claude changing how people search and consume information, brands can’t just rely on ranking on Google anymore. Search today happens across AI chatbots, social platforms, voice assistants, and even in-app discovery.
One of the most common myths we hear today is, “SEO is dead.”
Amit breaks that myth beautifully.
SEO isn’t going anywhere, it’s just evolving.
With AI platforms like ChatGPT, Perplexity, and Claude changing how people search and consume information, brands can’t just rely on ranking on Google anymore. Search today happens across AI chatbots, social platforms, voice assistants, and even in-app discovery.
One of the most common myths we hear today is, “SEO is dead.”
Amit breaks that myth beautifully.
SEO isn’t going anywhere, it’s just evolving.
With AI platforms like ChatGPT, Perplexity, and Claude changing how people search and consume information, brands can’t just rely on ranking on Google anymore. Search today happens across AI chatbots, social platforms, voice assistants, and even in-app discovery.
This shift has given rise to Generative Engine Optimization (GEO), optimizing your brand not just for search engines, but for AI-driven platforms. Your brand doesn’t just need to appear on the first page of Google, it needs to show up in AI conversations and social recommendations where decisions are now being made.
This shift has given rise to Generative Engine Optimization (GEO), optimizing your brand not just for search engines, but for AI-driven platforms. Your brand doesn’t just need to appear on the first page of Google, it needs to show up in AI conversations and social recommendations where decisions are now being made.
The Impact of AI on SEO
The Impact of AI on SEO
The way we search is fundamentally changing. People aren’t just typing queries into Google, they’re asking AI assistants to give them personalized, summarized, and contextual answers.
That means your content needs to feel human, conversational, credible, and trustworthy.
The way we search is fundamentally changing. People aren’t just typing queries into Google, they’re asking AI assistants to give them personalized, summarized, and contextual answers.
That means your content needs to feel human, conversational, credible, and trustworthy.
The way we search is fundamentally changing. People aren’t just typing queries into Google, they’re asking AI assistants to give them personalized, summarized, and contextual answers.
That means your content needs to feel human, conversational, credible, and trustworthy.
Amit and Saurabh discussed how marketers can use Google Analytics 4 (GA4) and Google Search Console (GSC) to track AI-driven traffic for free, understand where users are discovering them, and how to adapt to this new flow of information.
It’s not about chasing clicks anymore, it’s about building visibility, intent, and engagement across every touchpoint.
Amit and Saurabh discussed how marketers can use Google Analytics 4 (GA4) and Google Search Console (GSC) to track AI-driven traffic for free, understand where users are discovering them, and how to adapt to this new flow of information.
It’s not about chasing clicks anymore, it’s about building visibility, intent, and engagement across every touchpoint.
Omnichannel SEO: The Hidden Growth Engine
Omnichannel SEO: The Hidden Growth Engine
Another big theme in the episode is how SEO isn’t just digital anymore.
Whether you’re a D2C startup, a local retailer, or a service brand, SEO now drives both online and offline discovery.
That local search on Google Maps, discovery of Store locator on a website, or the “near me” searches, all of it connects the customer journey.
Brands that optimize for this omnichannel flow are the ones winning footfall and conversions both online and offline.
Optimizing store locator pages and location-based keywords can boost offline store visibility by 3–5X, and yet, so many brands still overlook it.
Another big theme in the episode is how SEO isn’t just digital anymore.
Whether you’re a D2C startup, a local retailer, or a service brand, SEO now drives both online and offline discovery.
That local search on Google Maps, discovery of Store locator on a website, or the “near me” searches, all of it connects the customer journey.
Brands that optimize for this omnichannel flow are the ones winning footfall and conversions both online and offline.
Optimizing store locator pages and location-based keywords can boost offline store visibility by 3–5X, and yet, so many brands still overlook it.
Another big theme in the episode is how SEO isn’t just digital anymore.
Whether you’re a D2C startup, a local retailer, or a service brand, SEO now drives both online and offline discovery.
That local search on Google Maps, discovery of Store locator on a website, or the “near me” searches, all of it connects the customer journey.
Brands that optimize for this omnichannel flow are the ones winning footfall and conversions both online and offline.
Optimizing store locator pages and location-based keywords can boost offline store visibility by 3–5X, and yet, so many brands still overlook it.
SEO for D2C & Startups: Smarter, Not Costlier
SEO for D2C & Startups: Smarter, Not Costlier
We also talk about something every founder or marketing head will relate to, the cost of paid marketing.
With ad spends skyrocketing every quarter, many brands are burning budgets by bidding on their own branded keywords. Amit explains how a smart SEO strategy can reduce this ad waste, improve ROI, and create long-term, compounding visibility.
He shares simple, actionable tips for D2C brands and startups, the kind of stuff you can actually implement today to make your marketing work smarter, not harder.
We also talk about something every founder or marketing head will relate to, the cost of paid marketing.
With ad spends skyrocketing every quarter, many brands are burning budgets by bidding on their own branded keywords. Amit explains how a smart SEO strategy can reduce this ad waste, improve ROI, and create long-term, compounding visibility.
He shares simple, actionable tips for D2C brands and startups, the kind of stuff you can actually implement today to make your marketing work smarter, not harder.
We also talk about something every founder or marketing head will relate to, the cost of paid marketing.
With ad spends skyrocketing every quarter, many brands are burning budgets by bidding on their own branded keywords. Amit explains how a smart SEO strategy can reduce this ad waste, improve ROI, and create long-term, compounding visibility.
He shares simple, actionable tips for D2C brands and startups, the kind of stuff you can actually implement today to make your marketing work smarter, not harder.
Amit’s Book Recommendation
Amit’s Book Recommendation
Before wrapping up, Amit also shared a fantastic book recommendation that every marketer and SEO professional should read.
Check out the Book now:
Product-Led SEO by Eli Schwartz, on how to build SEO into your product DNA
Before wrapping up, Amit also shared a fantastic book recommendation that every marketer and SEO professional should read.
Check out the Book now:
Product-Led SEO by Eli Schwartz, on how to build SEO into your product DNA
Before wrapping up, Amit also shared a fantastic book recommendation that every marketer and SEO professional should read.
Check out the Book now:
Product-Led SEO by Eli Schwartz, on how to build SEO into your product DNA
Why You Should Tune In
Why You Should Tune In
This episode isn’t just another talk on SEO, it’s a roadmap for where search, content, and brand growth are headed in 2025 and beyond.
It’s for:
This episode isn’t just another talk on SEO, it’s a roadmap for where search, content, and brand growth are headed in 2025 and beyond.
It’s for:
Founders & Startup Teams who want to scale smarter with data and AI.
Founders & Startup Teams who want to scale smarter with data and AI.
Marketers & Growth Leaders looking for practical, real-world strategies that actually work.
Marketers & Growth Leaders looking for practical, real-world strategies that actually work.
Brand Builders curious about how omnichannel is changing the way people search, shop, and decide.
Brand Builders curious about how omnichannel is changing the way people search, shop, and decide.
This is just the beginning. If you’re ready to understand how AI and Omnichannel thinking work together, and hear real stories from people building the future
This is just the beginning. If you’re ready to understand how AI and Omnichannel thinking work together, and hear real stories from people building the future
This is just the beginning. If you’re ready to understand how AI and Omnichannel thinking work together, and hear real stories from people building the future
Talks with Saurabh Agrawal
Talks with Saurabh Agrawal
Talks with Saurabh Agrawal
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