Dilse Omni Talks — Omnichannel Podcast by Saurabh Agrawal

Talks with Saurabh Agrawal

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Talks with Saurabh Agrawal

Sumit Jasoria , Co-Founder and CEO of NEWME

Sumit Jasoria is the co-founder and CEO of NEWME, the Gen Z fast fashion brand that launched in 2022 to fill the vacuum left when India banned Shein and several major Chinese shopping apps , and has since delivered a 52x revenue jump in under three years.

dilse omni talks newme offline stores - newme near me

NEWME launches over 500 new designs a week on its app, driven by a real-time trend-mapping system and continuous analysis of customer buying patterns. The brand is backed by Accel and Fireside Ventures, targets women roughly between 16 and 26 years old, and has moved from a purely online model into physical retail stores.

Sumit and the NEWME team built the brand not from fashion instinct but from data , which is what makes their growth story one of the clearest examples of how e-commerce brands can use technology to move at a speed and scale that traditional fashion businesses simply cannot match.

Sumit Jasoria is Co-Founder and CEO of NEWME, the Gen Z fast fashion brand launched in 2022 to fill the vacuum left when India banned Shein and several other Chinese apps. NEWME launches over 500 new designs a week on its app, driven by a trend-mapping team and real-time analysis of customer buying patterns, and has expanded from pure online into physical stores. The brand is backed by Accel and Fireside Ventures, targets women aged roughly 16 to 26, and has moved a significant share of its production to India.

Background & Journey

Sumit holds an MBA from FMS Delhi and is a serial entrepreneur and angel investor. He was a founding member at Daraz, the Rocket Internet-backed e-commerce venture, where he served as Regional MD across Bangladesh, Sri Lanka, and Myanmar. He then served as India MD for Meero, a European AI media enhancement startup.

He founded NEWME in July 2022 with Shivam Tripathi (CTO), Vinod Naik, and Himanshu Chaudhary. None of the founding team came from a fashion background , which is precisely why they approached it as a data and technology problem rather than a design and taste problem.

dilse omni talks omnichannel playbook of newme - saurabh with sumit

On Dilse Omni Talks

Sumit Jasoria recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored How NEWME built a 52x growth engine with data , and what the future of fast fashion looks like in India.

3 Key Takeaways from the Episode

● Trends now start in content, not on runways. NEWME's founding insight came from watching Korean dramas dominate Indian OTT platforms and correctly predicting where fashion inspiration for Indian Gen Z women would come from next. Understanding that shift, from fashion media to social content , is what gave NEWME its early edge.

● Data replaces creative gut instinct at scale. Launching 500 new designs every week is only possible when merchandising decisions are driven by customer behaviour rather than a design team's opinion. Data tells NEWME what to make more of, what to discontinue, and what to test next , faster than any traditional fashion buyer could.

● Going offline is not a retreat from digital. NEWME's expansion into physical stores is not a sign that the online model has limits , it is a deliberate move to feed the same data engine that powers the app. Every store interaction adds to the understanding of what Gen Z customers want, which improves the online product for everyone.

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