Talks with Saurabh Agrawal
Nitin Puri: Farmers Are India's Most Underrated Entrepreneurs
Nitin Puri: Farmers Are India's Most Underrated Entrepreneurs
Nitin Puri: Farmers Are India's Most Underrated Entrepreneurs
Nitin Puri is the founder of KisaanSay, a farmer-first food brand that works directly with farming communities to bring authentic, high-quality agricultural products to consumers , while ensuring that a larger share of the value created goes back to the people who actually grow the food.
His core belief is that farmers are not just producers , they are business owners and entrepreneurs who manage risk, make investment decisions, and solve operational problems every day. What they lack is ownership over branding, pricing, and the relationship with the end customer.
KisaanSay is Nitin's attempt to fix that by building a direct bridge between farming communities and consumers , one that is honest about where food comes from, how it is grown, and what it is really worth.
Background & Journey
Nitin is an IRMA alumnus , the Institute of Rural Management Anand , which places him squarely in the intellectual lineage of Dr. Verghese Kurien and the cooperative movement that transformed Indian dairy. That grounding shapes how he thinks about farmer ownership, fair pricing, and the structures needed to make agricultural value chains genuinely equitable. His approach treats these as questions of business design and market access, not charity or subsidy , and that distinction is what makes his work relevant to the broader conversation about food, D2C, and sustainability in India.
Background & Journey
Nitin is an IRMA alumnus , the Institute of Rural Management Anand , which places him squarely in the intellectual lineage of Dr. Verghese Kurien and the cooperative movement that transformed Indian dairy. That grounding shapes how he thinks about farmer ownership, fair pricing, and the structures needed to make agricultural value chains genuinely equitable. His approach treats these as questions of business design and market access, not charity or subsidy , and that distinction is what makes his work relevant to the broader conversation about food, D2C, and sustainability in India.
On Dilse Omni Talks
Nitin Puri recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored “Why Indian farmers are the country's most underrated entrepreneurs” , and what it takes to build a brand that puts them at the centre.
On Dilse Omni Talks
Nitin Puri recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored “Why Indian farmers are the country's most underrated entrepreneurs” , and what it takes to build a brand that puts them at the centre.
3 Key Takeaways from the Episode
● Farmers already do everything entrepreneurs do. They manage risk, make capital investment decisions, and solve operational problems in real time. What they lack is ownership over the branding, pricing, and customer relationship , and closing that gap is what actually improves their lives.
● The origin of your food matters more than its label. Nitin makes a detailed case for why reading an ingredient list is not enough , covering GI Tags, the near-disappearance of authentic Basmati rice varieties, and why the word "organic" does not always mean what consumers assume it means.
● India needs productivity in agriculture, not more farmers. The future of Indian farming lies in increasing each farmer's participation in the full value chain , better information, better pricing, better market access , not in expanding the number of people working the land.
3 Key Takeaways from the Episode
● Farmers already do everything entrepreneurs do. They manage risk, make capital investment decisions, and solve operational problems in real time. What they lack is ownership over the branding, pricing, and customer relationship , and closing that gap is what actually improves their lives.
● The origin of your food matters more than its label. Nitin makes a detailed case for why reading an ingredient list is not enough , covering GI Tags, the near-disappearance of authentic Basmati rice varieties, and why the word "organic" does not always mean what consumers assume it means.
● India needs productivity in agriculture, not more farmers. The future of Indian farming lies in increasing each farmer's participation in the full value chain , better information, better pricing, better market access , not in expanding the number of people working the land.
3 Key Takeaways from the Episode
● Farmers already do everything entrepreneurs do. They manage risk, make capital investment decisions, and solve operational problems in real time. What they lack is ownership over the branding, pricing, and customer relationship , and closing that gap is what actually improves their lives.
● The origin of your food matters more than its label. Nitin makes a detailed case for why reading an ingredient list is not enough , covering GI Tags, the near-disappearance of authentic Basmati rice varieties, and why the word "organic" does not always mean what consumers assume it means.
● India needs productivity in agriculture, not more farmers. The future of Indian farming lies in increasing each farmer's participation in the full value chain , better information, better pricing, better market access , not in expanding the number of people working the land.
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