Anand Jain, Co-Founder and Chief Product Officer at CleverTap
Anand Jain is the co-founder and Chief Product Officer at CleverTap, one of the world's leading customer engagement and retention platforms, used by thousands of apps and consumer brands to understand user behaviour, run personalised marketing journeys, and increase customer lifetime value.
He co-founded CleverTap in 2013 alongside Sunil Thomas and Suresh Kondamudi, and today the platform powers retention and engagement for major consumer brands across the globe , from fast-growing D2C startups to large enterprise businesses.
Anand is actively involved in shaping how brands think about the relationship between growth marketing and retention marketing, and he has a clear point of view: the two cannot be treated as separate functions if a brand truly wants to build durable, compounding revenue.
Background & Journey
Before CleverTap, Anand founded Burrp, one of India's earliest food-tech discovery platforms, which was acquired by Infomedia18. Earlier in his career, he worked on technology projects for Motorola and AT&T Wireless in the United States.
His path from enterprise tech to consumer internet to co-founding a B2B SaaS platform gives him a first-principles perspective on how products, data, and customer behaviour interact , and why most retention strategies fail because they prioritise features over understanding.
On Dilse Omni Talks
Anand Jain appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored “How to build a retention engine that drives limitless customer lifetime value.”
3 Key Takeaways from the Episode
● Acquisition alone is no longer a growth strategy. As marketing costs rise, the brands that win are the ones that build strong retention engines powered by smart segmentation, automated journeys, and genuine personalisation , not the ones that keep spending more to bring in new users.
● AI-driven personalisation is changing what retention looks like. Real-time data and behavioural signals allow brands to move from generic broadcast campaigns to context-aware nudges that feel timely and relevant , and that customers actually respond to rather than ignore.
● Great retention comes from understanding the customer's world, not just their data. Anand emphasises designing journeys that respect customer attention, preferences, and context , rather than chasing metric targets with tactics that feel intrusive or disconnected from what the customer actually needs.
