Abhijeet Singh, Co-Founder and CEO of Appbrew
Abhijeet Singh is the co-founder and CEO of Appbrew, a platform that helps D2C and omnichannel brands build and run mobile apps that actually earn their place in the customer journey , not just exist as a vanity download metric.
Appbrew works with brands including Snitch and several leading skincare companies, providing native analytics, CRM integrations, loyalty features, social login, and campaign-specific landing pages that allow marketing teams to move fast without depending on developers for every update
Abhijeet's day-to-day work is focused on one core question: when does a brand truly need an app, and when is it a distraction? He helps founders and CMOs answer that question honestly , and then build the right app experience when the answer is yes.
Background & Journey
Abhijeet's career sits at the intersection of product management, growth strategy, and mobile experience design. He has worked with consumer brands across the omnichannel spectrum, helping them understand how an app integrates into , rather than sits separately from , their web presence and physical stores.
His perspective is rooted in practical experience: how apps and websites share data, how personalisation and offers stay consistent across channels, and how an app can become a retention and engagement asset rather than just another channel to manage. He also happens to be Saurabh Agrawal's college senior.
On Dilse Omni Talks
Abhijeet Singh is recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored When omnichannel brands should really build an app , and how to make sure it delivers real business value.
3 Key Takeaways from the Episode
● Not every brand needs an app right now. The decision to build an app should be driven by category characteristics, how often customers actually use the product, and whether an app offers a genuinely better experience than mobile web , not by FOMO or because a competitor launched one.
● An app is one piece of a stack, not a standalone strategy. Apps only deliver real value when they share data and personalisation with the brand's website and physical stores. A disconnected app is just another friction point the customer has to manage.
● The right question is not "should we build an app?" but "how will this app drive long-term engagement?" Founders and marketing leaders should think in terms of customer lifetime value and retention utility , not launch spikes, download numbers, or short-term campaign results.
