Dr. Ashish Bajaj on Why Martech Is No Longer Optional
Dr. Ashish Bajaj on Why Martech Is No Longer Optional
Dr. Ashish Bajaj on Why Martech Is No Longer Optional
Dr. Ashish Bajaj is one of the few marketers in India who has run marketing at genuine scale across telecom, mobility, technology, and healthcare, which gives him an unusually wide view of what marketing technology can and cannot fix.
He was the Group Chief Marketing Officer at Narayana Health, where he led consumer-facing communication for one of India's largest healthcare networks. His expertise spans consumer understanding, media planning, and touchpoint optimisation, with a particular focus on connecting fragmented campaigns into a single, measurable growth system. He also explained about the 4 P’s of Martech.