Dilse Omni Talks — Omnichannel Podcast by Saurabh Agrawal

Talks with Saurabh Agrawal

Dilse Omni Talks — Omnichannel Podcast by Saurabh Agrawal

Talks with Saurabh Agrawal

Suren Gounder, Founder of TangoEye (Acquired by Lenskart), Venture Partner at Aroa

Suren Gounder is the founder of TangoEye, the computer vision company that turned every retailer's existing CCTV cameras into a store analytics engine , measuring footfall, conversion rates, staff efficiency, and customer behaviour patterns without requiring any new hardware.

dilse omni talks tango eye suren gounder
dilse omni talks tango eye suren gounder

TangoEye was acquired by Lenskart in October 2023, after scaling to thousands of retail stores across brands including Lenskart, Nykaa, Soch, and Bluestone. Suren is now a Venture Partner at Aroa, focused on offline retail technology and the next wave of tools that help physical stores compete in an omnichannel world.

dilse omni talks store and retail tech

His core insight , that the data most retailers need is already there, just sitting unused in CCTV footage , makes TangoEye's story one of the clearest examples of how to find a genuine gap in a market that everyone assumed was already well-served.

Background & Journey

Suren's route into retail tech was unusual. He spent approximately five years as an Equity Finance Trader at Credit Suisse in New York, managing short positions across Asian markets and building trading analytics tools along the way. He holds a Bachelor of Science in Business Administration from Boston University's Questrom School of Business and is originally from Coimbatore. 

He founded TangoEye in 2017 with initial funding from Lenskart , the same brand that would eventually acquire the company six years later. That full-circle story is worth understanding: Lenskart was both his first customer and his eventual acquirer, which says something about how well TangoEye demonstrated its value in a real-world retail environment.

On Dilse Omni Talks

Suren Gounder recently appeared on Dilse Omni Talks with host Saurabh Agrawal, where the conversation explored “How offline retail can finally measure what e-commerce has always known”, and how that data changes about how stores are managed.

dilse omni talks store and retail tech

3 Key Takeaways from the Episode

● Offline retail has been running on gut feel for decades. E-commerce has known its conversion rate since day one. Most physical stores still do not know how many people walk past their front door, how many come in, or what percentage actually buy. That measurement gap is the entire opportunity.

● The data is already there, it just hasn't been used. TangoEye's entire model is built on extracting value from infrastructure retailers already paid for. The CCTV cameras are already installed. The insight is simply connecting them to something useful.

● Stores that start measuring now build a compounding advantage. Every week of behavioural data makes the next decision sharper. Brands that begin this now will have a dataset in three years that later entrants simply cannot replicate , the same way early e-commerce players built advantages through years of transaction data.

dilse omni talks with saurabh agrawal and suren
dilse omni talks with saurabh agrawal and suren

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