His work revolves around designing app journeys that sit cohesively alongside web and offline experiences, with unified data, personalization, and offers across channels, ensuring apps function as retention and engagement assets rather than vanity projects.
Background – education and career
Abhijeet's career sits at the intersection of product, growth, and mobile experience design, advising and working with consumer brands on how apps integrate into broader omnichannel strategies. He has helped omnichannel businesses ensure that their app, website, and store presence form one coherent ecosystem rather than fragmented touchpoints, giving him a practical perspective on when apps are necessary, how they should be designed, and how they can support lifetime value rather than just downloads.
