Amit runs one of India's best-known SEO YouTube channels, with over 319K subscribers, where he's covered everything from Local SEO and Google My Business optimization to Technical SEO, Google Discover SEO, and building SEO into product strategy rather than treating it as a bolt-on marketing tactic. He's the founder of ClickLocal Digital Advertising LLP, and across 15+ years in digital marketing, he has helped 100+ brands and personally trained over 10,000 students in SEO, local search, and analytics across India.
He is currently working as one of India's most trusted SEO educators and digital strategists, actively helping brands turn organic search into a core growth engine instead of just a traffic hack. He runs large-scale education and consulting initiatives where he teaches founders, marketers, and students how to use SEO, AI, and data to drive sustainable omnichannel visibility across Google, social platforms, and emerging AI interfaces.
Amit collaborates with startups and established brands on organic growth playbooks, local SEO for offline discovery, and measurement using tools like Google Analytics and Search Console, often framing this through an "Agentic AI" approach to search optimization.
Background – education and career
Amit has built his career in performance marketing and SEO, consulting diverse businesses on how to turn search into a long-term growth engine rather than a set of short-term hacks. Over the years, he has combined hands-on execution with training and thought leadership, becoming a go-to voice on modern SEO, AI-driven discovery, and analytics tools. His background spans teaching structured ways to approach search, local visibility, and content strategy, all of which now live across his YouTube channel and his own digital marketing courses.
3 key takeaways from the episode
SEO is not dying; it is evolving into GEO (Generative Engine Optimization). Brands must now optimize not just for classic search engines, but also for AI chatbots, voice assistants, social algorithms, and in-app discovery experiences.
AI is reshaping how people search, which demands more conversational, credible content. Amit stresses using GA4 and Google Search Console to understand how AI-driven search changes traffic patterns and how marketers can keep content authentic and useful.
Omnichannel SEO is the hidden engine of D2C and retail growth. Local SEO and "near me" intent connect online discovery to offline stores, making store locators, GMB optimization, and category pages central to true omnichannel visibility
